Keep Them Coming Back for More
SalesLogix Marketing provides sophisticated analytical tools and full-scale
marketing campaign management designed to identify the most profitable
customers and shorten the sales cycle. Capturing rich, timely data from
customer interactions across your organization allows you to develop
meaningful "one-to-one" marketing programs.
Most importantly, SalesLogix delivers critical business intelligence like
return on investment (ROI) for your marketing campaigns. So you can see
which promotional programs work for your business and change those that
dont.
Use Intelligent Tools to Mine Your Data
Analyze your prospect list with easy-to-use data mining tools. Use the
MarketMiner Response Wizard to find the most responsive audience for your
campaign, so you can increase your revenues.
Manage Campaigns End-to-End
Manage all the components of your campaign. Assign and schedule tasks for
deliverables then see every detail of your campaign at a glance.
Map Your Path to Selling More
Graphically configure and assign custom processes such as "Trade Show
Lead" to unique groups of prospects, and the follow-up tasks you assign
are scheduled automatically. Use SalesLogix to automatically assign leads to
your sales team for follow-up calls and push prospects through your pipeline
even faster.
Instantly Track Responses to Campaigns
Launch a campaign and track prospects responses as theyre added to your
customer database. Or if youre marketing to your existing customers, simply
track the date and call-to-action that theyre responding to.
Measure ROI and Report Campaign Metrics
SalesLogix not only tracks response rates, but also lets you tie sales
revenues to specific campaigns using flexible, built-in reporting. So you
can see whats working and change whats not.